Entertainment Report

Entertainment programming strategies in leading TV markets
 
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A strategic overview of unscripted entertainment TV performances

  • Identify market entry opportunities both on generalist and thematic channels 
  • Analyse the best performing shows & the latest trends of the industry
  • Get an overview of the entertainment audience
  • Discover the programming and viewing of entertainment shows

Starting in autumn :

  • Back-to-school schedules: identify the main entertainment slots and those that perform best.
  • The best formats and entertainment by channel and broadcast day: determine the days dedicated to local or adaptation, competitions or fiction.

Mid-season:

  • The most-watched sub-genres and formats nationally and by channel: find out more about channels' commissioning and acquisition strategies
  • The positioning of channels among each other in terms of audience profiles: find out the target served by each channel
  • The programs with the most primetime exposure.

At the end of the season:

  • The ranking of primetime entertainment programs by country over the whole season: find out about the season's successes and the development of recurring series
  • A cross-sectional analysis of the 10 markets, highlighting the season's international trends
Territories coveredGermany, Denmark, Spain, United-States (networks and cables), France, Italy, Netherlands, United-Kingdom, Sweden
Volume 1 - Early Fall Schedules Analysis: published in November - studied period August to October
Volume 2 - Content Strategies: published in March - studied period August to January
Volume 3 - Full Season: published in June - studied period August to May
 

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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