Beyond TV: Market insights in a digital world
A comprehensive overview of current trends in digital content consumption & strategies
Published on
24.05.2024
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The Beyond TV report gives you a comprehensive overview of continuous market shifts in platform strategies and digital consumption, streaming market developments, content and crossmedia strategies, etc…
- Maximise your content strategies to fit multi-screen viewers' expectations
- Size-up & compare each market in terms of viewing trends and habits
- Be aware of the most recent multiple-screen practices and their impact on TV content
In all 3 volumes:
In addition to the main scope:
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Test of significance of the differences between two proportions
Used to assess whether the difference between 2 proportions is significant at the 95% threshold
Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.
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